Network marketing is “all about the products!” Bullshit.
Let me explain.
I fell in love with the network marketing model over 20 years ago when I first saw it. It was brilliant. Instead of me having to do a lot of work, it was about a lot of people doing a little bit of work. I’ve always loved the idea of large potential gains from small, consistent, measured efforts.
I’ve since earned a small fortune with companies that sold long distance service, vitamins, online greeting cards, skin care, and TV boxes. It would be accurate to say that I don’t “love” any of those things. What I do love is people. And one thing that I’ve learned is that most people have hopes and dreams.
That – in my opinion – is what network marketing is about. No matter the company, no matter the product or service, what network marketing offers is a chance at a better tomorrow. It’s that inner hope that will drive someone to push through comfort zones and sacrifice a little bit of that spare time.
Tune out the hype. Ignore the million (and billion) dollar promises. Don’t listen to the posers who tell you that traditional jobs are somehow the enemy. Instead, ask yourself if you’d like a $1,000 a month asset. What about $5k or $10k? That, on top of what you currently earn, would make for a sweet lifestyle improvement.
Not only is that realistic, it’s also intelligent and admirable.
Now I’m not saying that the products aren’t important. They’re vitally important. But it’s NOT “all about the products.”
You want somebody to pull out their credit card and join your team? Show them a way to get what they want (i.e. more money, more fun, more happiness). We’re in the business of hopes and dreams.
- Full disclosure, I started a new venture in June 2018 that actually has the first product I’ve ever seen that actually does what its says its going to do with a single sample. My views have changed on “how” to open conversations. Now I open with the products. But that doesn’t change the fact that your business partners in network marketing will come through the entrepreneurial opportunity. -TW