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Your Problem is That You Don’t Understand the 30-30-30-10 Rule

screen-shot-2017-02-03-at-9-31-00-amDuring a network marketing convention, in my early days, I listened intently as one of our company’s young Generation X leaders, Jeremy Rose, took the stage and explained the 30-30-30-10 Rule. I don’t know if he hypothesized it himself, or was recycling a message he’d heard elsewhere, but it stuck with me and has directly influenced my life for the past 15 years.

Here’s the rule:

It doesn’t matter the subject (sports, religion, politics, broccoli, needlepoint, or calculus); 30% of people will be passionate about that subject in a favorable way, 30% will be vehemently against it, 30% will be neutral, and 10% will be clueless (confused).

So what’s the purpose of this theory?

Really it exists to help us better understand human beings and to keep our own sanity in check. In the network marketing arena, apply those numbers as to how people will react when you share your product or opportunity.

As you troll Facebook, looking to jump into political arguments, understand those numbers.

If you’re in a position of influence, you might persuade a segment of the neutral 30 (maybe 30% of them according to the Rule). And with the proper carrot you can probably get the “confused 10” to do or believe just about anything.

The most important takeaway from “the Rule,” from a relationship perspective is to realize that somebody isn’t necessarily stupid or ignorant because they don’t see your thing your way. It’s insane to throw away a friendship because somebody doesn’t like “broccoli” like you do. It’s even kind of silly to be angry about it.

Don’t try to rationalize “the Rule.” Just accept it.

Baseball Hall of Fame manager Tommy Lasorda once said, “Every year, every team will win 60 games and every team will lose 60 games. It’s what happens in the other 42 games that determines success and failure.”

Tommy knew the Rule.



To all my friends! Do NOT go out and join a gym this year. I know a guy who tried that and it didn’t work.

Enjoying a cup of coffee  on the couch this January 2 morning, my wife was watching Kathy Lee and Hoda interview the experts on metabolism, how to get in shape, lose weight, etc, etc, etc. And I almost got suckered in!

Lucky for me, I did some research and discovered that going to the gym doesn’t guarantee any success. They don’t tell you that when they take your money. I found out that you actually have to exercise there. Not only that, but even those who DO, will be unspeakably sore all over for the next several days. DAYS, not hours!

Research shows that even those who survive the initial first few days still have to go back and workout again on a regular basis. Like, seriously, every day.

If you’re motivated enough to do that, the next thing you’ll discover is that exercise is only a small part of it. Next, they try to convince you to give up pizza, pasta, barbecue, bourbon, and bagels with cream cheese. They tried to brainwash you into eating things like yogurt, kale and quinoa.

A former sales rep from a well-known national chain (didn’t want his name on record) said that a high percentage of people who join the gym never get in shape. He said that he can produce factual proof that most people who join, quit. You can’t argue with facts.

And don’t think that working out at home is any different. I know a guy who bought a treadmill and uses it to hang his clothes on.

I’m just thankful that I wasn’t seduced by the pictures of the sweaty people with rock hard abs. It really seems like a cult to me. Sure, there are some people who get in great shape but they must have gotten in at the beginning. Glad I did my research!



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